Questions, answered

It is free, permanently, and it is the complete estimating app — not a trial, a demo, or a limited edition. Scope a job room by room, set allowances, build a good-better-best budget, use your own products, pricing and margins, and put your logo on the estimate.

Create a free account and your estimates are saved to the cloud, still at no charge. There is no card and no subscription. If you never buy anything, nothing switches off.

You can save a PDF and email it to your client from your own mail app, free. Pro, an in-app purchase, adds two things: BlueDog Intelligence for assisted capture, and the estimate as a web version your client opens in a browser — their feedback and questions come back on it, they can approve it, and you can attach a payment link on your own Stripe account.

Yes. Capture, pricing and estimate building all work with no connection at all — basements, new construction, rural sites. Everything you did saves up to your account on its own once you are back in range.

Yes, and they stay yours — in the free app, with nothing to buy. Your products, your allowances, your margins.

BlueDog Data, our catalog of 19,000+ AV products, is a different thing: it comes with the Teams edition for organizations, and it is an accelerator rather than a requirement. A solo integrator builds complete estimates from their own pricing and never needs it.

It is out now — search for BlueDog Qualifier in the App Store or on Google Play, or use the download buttons on our home page. It runs on iPhone, iPad and Android, and it costs nothing.

One thing: Pro. There are two individual options — the free app, and Pro — so that is the whole decision.

Pro turns a flat estimate into something your client acts on: a web version they open in a browser, their feedback and questions coming back on it, e-approval, a payment link for the design retainer tied to your own Stripe account, and a locked archive of everything you have sent.

Pro does not include BlueDog Data, our catalog of 19,000+ AV products, and it does not give you a web app to estimate in yourself. Both of those come with the Teams edition for organizations. Pro's web version is the estimate your client sees, not a browser tool for you.

Two different things go by that name, so it is worth separating them. Estimating in a browser yourself, at a desk, comes with the Teams edition — that is the company plan for professional organizations.

The other one is your client's view: with Pro, the estimate becomes a web version your client opens in a browser to review, comment on, approve and pay. That is an in-app purchase, and it is about them, not you.

The individual option is otherwise a mobile product: the free app and Pro run on iPhone, iPad and Android. If you want to work in a browser yourself, that is the Teams edition.

Pro is $19.99 a month, or $199.99 a year, in US dollars. It is an in-app purchase: you buy it inside BlueDog Qualifier on your iPhone, iPad or Android device, the App Store or Google Play shows you the price in your own currency before you confirm, and the charge goes to the store account you already use.

You manage and cancel it the same way you manage any other subscription on your device — in your App Store or Google Play account settings. You do not need an account with us to buy it, and there is nothing to arrange with our sales team.

BlueDog Intelligence is our name for the AI that assists with estimating. Being straight about where it is: turning a walkthrough — your notes and photos — into a structured scope is on the roadmap and is NOT in the app today. We would rather tell you that than list it as something you are buying.

The AI feature that does exist reads a floor plan and turns it into a structured scope, and it comes with the Teams edition for organizations.

Wherever AI is involved, you review the scope, choose the products and approve the final estimate. Nothing reaches a client that a person has not signed off — less data entry, more selling, not a machine quoting on your behalf.

With Pro, or on a Teams plan, you connect your own Stripe account and the client pays the design retainer directly to you when they approve the estimate. The money never passes through us, and we never take a cut of it — we charge for the software, not the transaction.

Without Pro there is no payment integration, and no web version for the client to pay through — you email a PDF and collect the retainer however you do today.

The free app, and nothing else unless you want it. Download it, create a free account so your estimates are saved to the cloud, and start estimating.

You can already save a PDF and email it from your own mail app, free. Buy Pro in the app — $19.99 a month — if you want your client to open a web version of the estimate instead, leaving feedback, approving it, and paying a retainer through your own Stripe account. That is the whole decision for a one-person shop: two options, no plan to choose and no contract to sign.

You cannot buy a Teams plan, and you do not need one. It is for professional organizations with more than one salesperson.

The Teams edition is available only to professional organizations — a registered business with a sales team — and is arranged with us directly. It is priced for three users from the start. It is not an in-app purchase, and it is not sold to solo operators or individual users. An owner-operator working alone gets the app free and buys Pro in the app.

Teams is $99.99 a month including 3 users, with additional users $25 each per month, billed to the company. It gives every salesperson the app and Pro, plus the full web app, a shared company catalog and pricing, roles, invites, team management and one view of every rep's estimates, and the AI floor plan feature that turns a plan into a structured scope. Enterprise adds volume pricing, single sign-on, onboarding and a named support contact for integrators running more than one office.

So: no, not as an individual working alone. That is deliberate rather than awkward — what those plans add is the ability to run one estimating process across several salespeople, which is not something a solo integrator has any use for.

The app itself is free permanently, so there is nothing to trial — put it in a rep's hands and see how it works on a real walkthrough before you decide anything. In-app purchases have whatever introductory offer the App Store or Google Play is showing at the time.

For an organization, we run a 15-day pilot with your own catalog and a couple of real jobs before you commit the whole team.

Nothing is deleted. Your estimates remain, and the app keeps working as it always did — a cancelled in-app purchase switches off what it added, not what you made. Buying again switches it back on with everything still in place.

Qualifier is built for residential AV integrators, and that is deliberate. The systems, the catalog, the good-better-best structure and the language all come from how residential AV is actually sold — not from a generic estimating tool with an AV skin.

That focus is the point. If you scope home theatre, distributed audio, networks, lighting, shading, surveillance and control for homeowners, it will fit the way you already work.

No. Your logo, your company name, your colours. Every estimate a client opens, comments on and approves carries your brand, at no extra cost.

If you want to go further, we can build and publish a native app under your own name on the App Store and Google Play, powered by Qualifier underneath. That is part of Enterprise, or an add-on to Teams — talk to us.

Most estimating tools are built to produce a detailed document after the meeting. Qualifier is built to establish scope and budget during it, or immediately after, so you find out whether a job is real before you spend hours designing it.

That is the whole idea: stop using detailed estimates for price discovery.

BlueDog Data, whose people have spent decades doing residential AV, with software development and support from Daruma Tech. It is not a generic estimating tool adapted to AV — it is built around the way integrators actually qualify, scope and sell.